1. Introduction
Your privacy is important to us. This privacy policy explains how Smartflow Nederland B.V. (acting as the Data Controller) collects, uses, and protects personal data when you visit our website https://www.smartflowapps.com/.
We are a company based in the Netherlands and we process your data in compliance with the General Data Protection Regulation (GDPR) (in Dutch: Algemene Verordening Gegevensbescherming or AVG).
Contact details:
- Company name: Smartflow Nederland B.V.
- KVK Number: 69076367
- Registered address: Veemarktkade 8 (Ingang F, kantoor 4111), 5222AE 's-Hertogenbosch, The Netherlands
- E-mail: privacy@smartflowapps.com
2. Personal data we collect
We collect personal data that you provide to us directly via our website forms, as well as technical data automatically collected when you visit our site.
A. Data you provide to us
When you use our "Contact us" or "Schedule a time to connect" forms, we collect the following information:
- Identity data: Full name.
- Contact data: Business email address and phone number (optional).
- Professional data: Company name.
- Inquiry details: The content of your message, the product you are interested in (e.g., Inspections, Shift Handover), and meeting topics.
- Referral data: Information on how you heard about Smartflow.
- Marketing status: Whether you have actively ticked the checkbox to receive updates on Smartflow news, events, and services.
B. Automatically collected data
When you visit our website, we collect technical information to ensure the site functions correctly and securely:
- IP address (anonymized where possible)
- Browser type and version
- Device type
- Pages visited and time spent on the site
3. Purposes and legal bases (Grondslagen)
Under the AVG/GDPR, we must have a specific legal basis for every way we use your data.
| Purpose | Legal basis (Grondslag) |
| Answering inquiries | Legitimate interest |
| To respond to the questions or support requests you submit via our contact form. | We need to process your contact details to answer your question and provide customer service. |
| Scheduling meetings | Legitimate interest |
| To facilitate the demo or meeting request you submitted. | Necessary to conduct business and organize the appointment you requested. |
| Marketing & newsletters | Consent |
| To send you updates on Smartflow news, events, and services. | We only send this if you explicitly ticked the "Subscribe" box on our forms. You can unsubscribe at any time. |
| Security & spam protection | Legitimate interest |
| To protect our website forms from bots and spam using Google reCAPTCHA. | We have a legitimate interest in keeping our website secure and functioning. |
4. Sharing data with third parties
We do not sell your personal data. We only share data with trusted service providers (Processors) who help us operate this website. These include:
- Hosting & development: Cre8ion Lab (They host and manage our website).
- CRM system: Pipedrive (Where we store your contact details and manage customer relationships).
- Sales intelligence: Dealfront (We use this tool to identify which companies visit our website based on IP addresses).
- Analytics: Google Analytics (Configured privacy-friendly).
- Spam protection: Google reCAPTCHA.
International transfers: Our website uses services from third parties (like Google) that may process data in the United States. We ensure that these transfers are protected by appropriate safeguards, such as the EU-US Data Privacy Framework or Standard Contractual Clauses (SCCs).
5. Security and Google reCAPTCHA
We take the security of your personal information seriously and implement appropriate technical measures to protect it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This service helps us prevent automated software (bots) from abusing our forms.
6. Cookies and tracking
Our website uses cookies and similar technologies to improve your experience and analyze our traffic. We use the CookieScript consent management platform to manage these cookies.
- Functional cookies: Necessary for the website to work properly (always active).
- Analytical cookies: We use these to understand visitor trends. We have configured tools like Google Analytics to be privacy-friendly.
- Marketing cookies: We only use tracking cookies (from third parties like Dealfront or LinkedIn) if you have explicitly given your permission via our cookie banner.
Manage your preferences: You can change your cookie preferences or withdraw your consent at any time by clicking the "Cookie settings" icon on our website.
For a complete list of the specific cookies we use and their expiration dates, please view our separate Cookie policy.
7. Data retention
We do not keep your data longer than necessary for the purposes listed above:
- Inquiries & form data: Deleted 2 years after the last interaction, or sooner if the business relationship ends.
- Marketing data: Kept until you unsubscribe.
- Financial/tax data: Kept for 7 years as required by Dutch tax law (if you become a customer).
8. Your rights (AVG)
As a user in the Netherlands/EU, you have the following rights:
- Right to view (Inzage): You can request a copy of the data we hold about you.
- Right to correction: You can ask us to fix incorrect information.
- Right to deletion: You can ask us to delete your data ("Right to be forgotten").
- Right to withdraw consent: If you subscribed to our news, you can unsubscribe at any time.
- Right to object: You can object to the processing of your data based on legitimate interest.
To exercise any of these rights, please contact us at privacy@smartflowapps.com.
9. Contact & complaints
If you have questions about this policy or our privacy practices, please contact us:
Smartflow Nederland B.V. Veemarktkade 8 (Ingang F, kantoor 4111) 5222AE 's-Hertogenbosch The Netherlands
If you believe we are not handling your data correctly, you have the right to file a complaint with the Dutch Data Protection Authority: Autoriteit Persoonsgegevens (https://autoriteitpersoonsgegevens.nl).