A natural progression in a growing company
Over the past years, Jelle has shaped Smartflow from the inside out. He built the foundation of our modular platform, refined the way we translate complex customer needs into scalable solutions and strengthened the culture that defines how we work together. His leadership has always been hands-on, grounded in clarity, fairness and a deep commitment to people and product.
Stepping into the CEO role is a continuation of that work. It reflects the direction Smartflow is moving toward: a company that combines operational excellence with experience-driven leadership and a clear vision for the future of inspections.
“It feels great to have the trust of my colleagues, partners and shareholders to lead us into this next chapter. The energy inside the company is high, and I’m excited to build on the foundation we’ve created together.”
Acknowledging Rob’s contribution
Rob has played an important role in shaping Smartflow’s journey. His commitment, energy and belief in what we are building have helped bring the company to where it is today. As he moves on to new opportunities, we thank him for his contribution and wish him every success in what comes next.
A high-performing team with shared purpose
Smartflow’s momentum is powered by a high-performing team. Across roles and regions, our people bring precision, creativity and a deep sense of ownership to everything they do. Their dedication is what makes Smartflow strong. As CEO, Jelle will continue to champion that culture — ensuring that we grow in a way that stays true to our values and empowers every team member to thrive.
A focus on clarity, consistency and flow
Under Jelle’s leadership, Smartflow will continue to invest in the foundation that makes our platform powerful. We will keep refining the SaaS engine that supports asset-intensive organizations, expand the flexibility that allows teams to work with confidence and strengthen the experience that makes Smartflow meaningful for the people who use it every day.
Looking ahead
Smartflow is evolving, and this leadership transition marks the beginning of a new phase. With Jelle as CEO, we are ready to accelerate our vision, deepen our partnerships and continue building a platform that brings clarity, consistency and flow to inspections across industries.